I am not an early adopter. I like to wait for technology to mature a generation or two before I submit to inevitability. It isn’t a long process, unless you’re one of those people who anticipates every new Apple release like its Christmas morning, 19-whenever-you-were-12. We already have iPhone 4, can iPad 2 be far behind? No. As soon as they stick a USB port on an iPad, I’ll pick one up. But that’s not why you called.
Last year, when Barnes & Noble announced their new eBook reader, the Nook, I was immediately interested. This did not feel like early adoption to me. The Kindle has been floating around for years, but I never felt any great need to have one. I know this is silly, particularly considering the recent tax bill the state of Texas sent them, but Amazon still feels like an abstract to me, an intangible. Amazon, as a concept, feels flimsy. I hooked onto the Nook because I liked that I could buy a book reader, and the books to read on it, from an honest to James Joyce bookstore. I’ve taken a lot of joy from bookstores over the years, and from Barnes and Noble in particular. I don’t mind showing a little loyalty to a retailer, even a big one, that I think has treated me well.
My wife got me a Nook for Christmas… well, I didn’t get it until nearly Martin Luther King Day, but I opened the “handsomely printed” IOU from Barnes & Noble on Christmas morning. Upon seeing it, I felt both excitement and trepidation. The rumors about an Apple tablet started to spread between the time I mentioned to my wife that I might like a Nook and the time I actually got one. No one knew what it was yet, no one I knew anyway, but the buzz was that it would be market changing. For once, the buzz was right.
This morning, not nine months after I first powered on my Nook, I opened up my email to find an advertisement for the new Nook color, effectively making my Nook an avocado colored refrigerator.
Nook color is a Nook with a full color touch screen. No more of that silly electronic paper that was going to change the world. Eyestrain be damned, here’s the Barnes & Noble iPad lite. It is described in the ad as “The Ultimate Reading Experience.”
How much time has passed, do you imagine, since the last time someone invented a new, more efficient spoke for the wagon wheel? I imagine it will be about that long before I get another software update for my NINE MONTH OLD Nook.
How much is an iPad?